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The professionalization of the business included codifying ethics and creating professional organizations.And, as objective journalism caught on, ideals of accuracy and impartiality began to matter more than ever.Today, especially amid concern over so-called “fake news” and at a time when it may seem inconceivable that checking an article would be possible without the Internet, it remains a natural question: How did this journalistic practice begin?And, as it turns out, that story is closely linked to TIME’s past.She started as a science and medicine researcher in 1934, later becoming chief of research and the third woman to be on the masthead as a “senior editor.” The women’s jobs were twofold.In the first part of the week they would do background research, finding interesting details and supporting material for articles that someone else would write.And when it was time for the magazine to go to the printer each week, she and other necessary staff would pile into a taxi with their checking materials to head over to the press, on 11th Avenue (“Death Avenue” to the TIME staff).In the early days that meant lugging a copy of Who’s Who and the World Almanac, some of Hadden’s own books, a dictionary, a thesaurus and a Bible, along with relevant newspaper clippings.




“She was the first who taught her staff to worry not only about the correctness of the separate facts but whether what the facts said in aggregate added up to sense,” said Peckham.

They stayed at the printer’s late into the night, hashing out rewrites, filling in holes and checking the last details. Kennedy began to poke fun, in verse form, at the company’s inner workings.


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