In 2014, Cupid plc suffered heavy losses and was forced to call in part of money owed by Grendall.
The company preferred to take a reduced £12,5 million instead of around £20 million to get it a year earlier.
in December 2014 and is no longer involved in online dating.
The company had been trading as Easy Date since 2006, when it acquired the name.
On 24 July 2012, Cupid plc announced that it had acquired the French dating site Assistance Genie Logiciel (AGL) for the sum of €3.7 million.
The deal to buy the 1986-founded company includes French dating sites amour.com, and
Also in 2012 Cupid acquired Uniform Dating, a niche website aimed at uniformed services personnel such as firefighters, nurses, armed forces and police.
By early March 2010, the user base was growing at a rate of 300,000 per month, and new products were succeeding in increasing these numbers and expanding the user base.
Cupid plc was the owner and operator of multiple high-volume online dating websites, covering the range from mainstream to niche audiences.